Tephracor Appoints Dr. Barbara MacLennan as Director of Innovation &  Sustainability, Bringing Expertise in Geospatial Science and Environmental Policy 

Tephracor is proud to announce the appointment of Dr. Barbara MacLennan as the new Director  of Innovation & Sustainability. Dr. MacLennan brings a wealth of experience and a distinguished  career in geospatial science, sustainability, and innovation to her new role. 

Dr. MacLennan’s career has been marked by various opportunities and achievements. Growing  up on a farm in New Jersey, she developed a strong foundation in environmental and agricultural  issues. During her university years, she prepared international students and professionals for  careers in business, journalism, science, and technology, including implementing a state-wide  International Recycling Ambassador program. 

Her career began in competitive intelligence under the mentorship of futurist Steven Shaker,  creator of the WarRoom Guide to Competitive Intelligence. This experience led her to the world  of innovation, where she consulted for the National Technology Transfer Center, Carnegie  Mellon Entrepreneurship Center, University of Pittsburgh Entrepreneurship Center, and West  Virginia High Tech Consortium, among others. Her contributions in this field were recognized  with the U.S. Small Business Administration (SBA) WV Small Business Development Center  Research Advocate award, and she was an invited speaker for the DOE - WV Industries of the  Future. 

Dr. MacLennan’s applied research has engaged numerous national agencies, including USDA,  DARPA, NASA, NEH, and NIH. Her transition to sustainability saw her groundbreaking  research advance the understanding of regional, national, and international sustainability efforts.  This work earned her the Roy F. Weston Award for her contributions to the solid waste  profession. 

As a Geospatial Professional, Dr. MacLennan has served as Board President of the West Virginia  Association of Geospatial Professionals and West Virginia Women Work and on the executive  board of the WV Council for International Programs. She is part of the sustainability team for the  First2 network, which promotes first-generation education funded by NSF, and serves on the WV  GIS Steering Committee. Additionally, she has been a reviewer for The Geography Teacher and  The Solid Waste Technology & Management Journal. 

Dr. MacLennan co-hosts the internationally award-winning geography and geospatial  technologies podcast VerySpatial.com, for which she received the AAG Media Achievement  Award. She also serves on the geography faculty at Fairmont State University, where she has  played a vital role in establishing a state-of-the-art GIS lab and growing a cross-disciplinary  geospatial science program.

Her academic credentials include a Ph.D. in Geography with an emphasis on Geographic  Information Science and a Master’s in Public Policy from West Virginia University. She also  holds a Master’s of Journalism degree from the Reed College of Media at West Virginia  University. 

Dr. MacLennan’s extensive work includes numerous peer-reviewed publications, conference  presentations, and contributions to influential journal articles, books, and geospatial science and  environmental policy presentations. Her appointment as Director of Innovation & Sustainability  at Tephracor is a significant step forward for the company, bringing in a leader with a proven  track record of fostering innovation and advancing sustainability. 

Tephracor is confident that Dr. MacLennan’s expertise and vision will drive the company’s  mission to provide sustainable agricultural solutions through innovative practices. 


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Frank LaFone Joins Tephracor as Director of Spatial Science and Data Modeling,  Bringing Over 20 Years of Geospatial Expertise

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Tephracor's Innovative Application of ERW on Orchards